Manarola

Manarola Lounge is the name of a cafe restaurant in Shiraz.
We are very happy to have cooperated with them. We designed the brand’s visual identity and also produced their creative Instagram content.

MANIFESTO

The name of Manarola lounge is derived from a small town on a rocky coastline in northern Italy. The cheerful and beautiful colors and the layout of the houses, along with the old pizzerias of this city, have attracted the attention of tourists.
Seagulls are found in abundance on this beautiful island and are seen in the architecture of this island. People also warmly welcome them by donating part of their pizzas and food.

MOOD BOARD

DESIGN IDEA

In the design of Manarola’s logo and logotype, we tried to depict the beauty of Manarola’s beach in a curved frame. This form represents the Italian architecture and the arch bridges of the city of Manarola, as well as the interior architecture of the Manarola restaurant.
Sea waves, sunrise, and seagulls are the unique elements that take us to the island of Manarola, which show the flow of life and the beginning of a good event.
Manarola’s logotype is designed in both English and Persian, and with the continuity created in its appearance, they evoke the continuity of sea waves.
Manarola restaurant serves in three sections: pizza, barbecue, and cafe, and it is a place to sit and enjoy food, and these titles are also included in the logo so that the audience can understand the completeness and comprehensiveness of this

COLOR PALETTE

In choosing the color of the brand, in addition to the personality of the brand, we paid special attention to the architecture of the city of Manarola.
For the main color of the brand, we used sea blue, and for the secondary color, inspired by the color of the buildings of this city, we arrived at pink.
Finally, we coordinated the saturation of these two colors with the brand’s personality to portray the youth and freshness of the brand.

SLOGAN

Manarola lounge brings an experience beyond expectations to its guests.
Manarola’s goal is for every person who comes here to say:
I came – I ate – I loved