Slicetime

Slicetime is a premium American fast food restaurant in Tehran. Its mission is to provide a special and new experience of pizza and other fast foods.
This particular experience is the philosophy of slicetime; It means harmony between originality and modernity, elegance and naturalness along with comfort.
That is, just a slice to the pleasure of being in the moment.

BRAND PERSONALITY

Brand’s personality is the set of human characteristics you attribute to that brand.
The character of Slice Time is a 30-year-old young man who loves studying, music, entertainment and fast food. Thinker and
It is polite and humorous.

He does not like to be like others and usually works in his own way.

DESIGN IDEA

Did you notice that anything can be sliced…
German scientists believe that eating food causes the release of dopamine in the brain not once but twice. The hormone dopamine is responsible for the release of energy and vitality. When you start eating, the body feels good and pleasant.

The moment of slicing the food is the most attractive time before eating. The moment dopamine is released in our brain and our mouths water. This time stays in our memory and engages our brain.
We used this concept in the design of the Time Slice logo.

At the same time, the slice moment reminds us that we are not alone. When we get together with family or friends, we have a lot of fun. We talk together, laugh together and eat together. We share our happiness together.

LOGO TYPE

LOGO MASCOT

COLOR PALETTE

— Wolf Kahn
American painter

When he talks about color, Kahn sounds as if he’s describing personalities. “Orange,” for instance, “is very blatant and vulgar. It makes you immediately start having feelings. I use it as sort of a device to get attention.” He quickly adds: “My own attention.”