Tantaneh

Tantaneh is a producer and store of gold and ornamental jewelry.
We are very happy to have cooperated with them. We designed the brand’s visual identity and also produced their creative Instagram content.

PROBLEM SOLVING

Tantaneh brand was launched in the spring of 2021 to provide services and sell products in the fields of gold, decorative jewelry, and antiques. Aside from its unique and beautiful products, this brand intends to act wisely, sincerely, respectfully, and with a very high character in the way the products are presented in the presence of the customer. so that the customer can approach this brand with trust and confidence, achieve what they truly desire, and, most importantly, remember this positive experience forever.
We had to pick a unique and memorable name for this brand and create a special character that would meet all the demands.
We searched for a name that was rarely heard but had very high growth potential! A word that catches on pretty quickly looks stylish and
luxurious and responds to the mentioned competitive advantages. Many studies were conducted before arriving at the astounding conclusion « Tantaneh » In the following, we will tell you what the word “Tantaneh” means and how the brand story came to be…

TERMINOLOGY

In Persian Language, Tantaneh means fame, glory, and splendor. From a linguistic point of view, Tantaneh, pronounced “Tan Tanneh,” originates from the word “echo.” a short, simple, and original expression. Tantaneh is a beautiful reverberation of the handicrafts of skilled Iranian masters and artists. With a bit of research into the poems and stories of Persian literature, we come across a poem by the great Iranian poet “Rumi.”

SYMBOLOGY

“Peacock,” a bird full of wonder.
The name of the ceremony and its meaning unconsciously leads our mind to the symbols of the kingdom. One of the authentic Iranian symbols is the peacock.

This bowl was found in Nishapur, in present day north-eastern Iran, a region that often changed rulers. The bowl is earthenware with a white slip and detailed, hand painted decorations, with a clear glaze on the surface. The fish and peacock motifs and the usage of dots are very common on pottery found throughout the Near East. The peacock was part of a Persian folklore creation story, and in Islam the spreading tail of the peacock was both a symbol of the universe and a representation of two opposing symbols of light, the moon and sun. Fish have connotations of wisdom in Islam. Though beautiful, this bowl would have been used every day, as most pottery was decorated and people took pride in owning and using beautiful objects. As Islam forbad the depiction of animals and humans, this bowl would have been used in a household and not a mosque.

LOGO DESIGN

In this section, you can see the proportions and architecture of the logo. The standard logo mode uses the symbol along with the logotype and subtitle. But it is possible to use the other methods mentioned earlier in certain circumstances.
this logo is drawn with precise architecture and is inspired by the beautiful form of the peacock’s body.